Blockbuster franchise is among the world largest chains that run video rental business. It specializes in providing home rental, game entertainment and retail movies. Blockbuster has more than 9,100 video stores that serve over 3 million customers daily in United States and other territories that are scattered in 24 nations. It has its presence in Asia, Australia and Europe. The company was founded in 1985. The first store was opened in Dallas.
Its aim was to be an alternative to the small local businesses that has a limited selection for video rentals. The company went public in 1986. The company quickly developed and it continued to provide DVDs, videos and also video games at its stores. The company grew and extended its presence to the global market opening the first international stores at Canada and London in United Kingdom. In 1992 Blockbuster acquired Music Plus and sound Warehouse chains.
It even began offering its services through online subscription. In 1999 Viac Om sold is minority stake in Blockbuster franchise. It later sold the remaining stake in 2004.
Blockbuster offers investors an opportunity to start their own stores at the location that they feel is best for them. However, the potential franchisee must prove his ability to raise the required capital. The other things that the company looks at are the net worth, business experience and liquidity.
After meeting the requirements, the rest of the process is straightforward. Although the potential franchisees are allowed to choose the location of their stores, the company has to decide whether it is convenient for its business. The location should be accessible and easy to locate. The other thing that the one should assess before requesting for a franchise is whether there is competition close to the preferred location.
A location that has no other video store within a radius of 20 miles has a high potential of being considered. The location should not be at close proximity with Hollywood video or a supermarket that has Red Box rental store.
Why choose blockbuster franchise
This is a company that has made its presence in different parts thus it is a recognized brand name. You will not struggle with marketing as the products and services that you will be providing are widely known. Blockbuster franchise supplements its market presence with national advertising hence you will benefit when those who see the ads turn up at your store. You will receive training on marketing and s tore operation from Blockbuster team. Blockbuster stores are simple to operate as the products are not perishable and there is no workforce to manage.